Showing posts with label Ife Madzimoyo. Show all posts
Showing posts with label Ife Madzimoyo. Show all posts

Saturday, January 18, 2014

Are you Black-Owned? Yes and Christian Too

I saw the sign and said, "Let me check this one out.  Hopefully they're Black-owned."  "Yes," the sister employee said, and then smiled and said, "The owner is Christian too."

I thought to myself, I don't think your competition is with Muslims or Buddhists, etc.  I think your challenge is to draw our people from mostly white-owned establishments who choose them especially because they are white.  Anyway, I laughingly said to myself.  I am not going to hold either against you.  In fact, that you are Black-owned pushes me to you today.

Yes, I am pushing myself more to buy Black, and not just when it is comfortable or feels right, especially when it feels not-so-right. 

The market of thrift is mine.  I consider myself an excellent, seasoned shopper.  I know how to shop this market and get what I want at the best price.  I don't buy items that I must repair or that I will use when I lose weight, retire or when the Lord comes, etc.  I get what I want and need and most often feel very fulfilled in my purchases.  So, I already have shops in mind, online stops, bartering options, etc.  Not one of them is a Black-owned business. I push myself to find yard sales in my community --  no regular businesses though.  The few that I have patronized in the past have closed.  Why?  Probably because I did not support enough, and enough of my kind did not. 

So, I looked with eyes that said, "There are items in here for me."  I was happy to hear about the 24% discount, and I pushed myself to pay a little more if needed.  I found two beautiful vases.  I love fresh cut flowers and was in the market for a beautiful vase as a wedding gift for our (AYA's) science teacher.  She is going to love it, and she will love it more knowing that I purchased it from a Black-owned business. 

Ringing me up, the sister must have added 25% to the sale price.  I helped her figure it all out, and she expressed sincere gratitude.  I also suggested that she get herself onto the Around the Way app so more of us can find her.  It's a smart phone app that will let you know our businesses that are closest to you.  Go to:  http://aroundthewayapp.com/.

Also, join me in Buying from only Black-owned establishments during the month of February, 2014. 
My daughter Ife and some comrades of hers at Bennett College are kicking this out.  28 Days of Black.